ちば健康・省エネ住宅推進協議会は、健康に着目した住宅づくりを推進することにより「健康長寿な社会づくり」を実現し、医療介護費の抑制や地域経済の活性化を目指す事業団体です。特に省エネルギー性を備え温熱環境の整った住宅は、高齢者の健康寿命を延ばすことに繋がると言われており、今回のポスターとリーフレットは、そんな「あたたかい家」が効果的で経済的な理由や、「あたたかい家」のリフォームポイントをわかりやすく訴求するために制作されました。ピクトグラムを用い、”寒い家”と”あたたかい家”のビジュアルを比較することで、メリットとリスクを直感的に理解してもらえるよう促しています。
Chiba Health and Energy Conservation Housing Promotion Association is a business organization which aims for the realization of a “healthy and long-lived society,” the reduction of nursing care cost, and the vitalization of local economies, through the provision of housing whose focus is on health. Especially housing which has every-saving capabilities and a good thermal environment is said to help elders live longer. The current poster and leaflet illustrate the reason such “warm houses” are effective and economical, and places to be renovated to turn your house into a “warm house” in a simple way. The visual comparison of “cold houses” and “warm houses” using pictograms is made so that people who see it can understand the benefits and risks instinctively.
CL：ちば健康・省エネ住宅推進協議会
AE：Tomoyuki Takeda
Art Direction, Design：Masaomi Fujita（tegusu)
Chiba Health and Energy Conservation Housing Promotion Association is a business organization which aims for the realization of a “healthy and long-lived society,” the reduction of nursing care cost, and the vitalization of local economies, through the provision of housing whose focus is on health. Especially housing which has every-saving capabilities and a good thermal environment is said to help elders live longer. The current poster and leaflet illustrate the reason such “warm houses” are effective and economical, and places to be renovated to turn your house into a “warm house” in a simple way. The visual comparison of “cold houses” and “warm houses” using pictograms is made so that people who see it can understand the benefits and risks instinctively.
CL：ちば健康・省エネ住宅推進協議会
AE：Tomoyuki Takeda
Art Direction, Design：Masaomi Fujita（tegusu)
PICTOGRAM／ピクトグラム
POSTER／ポスター
LEAFLET／リーフレット
