世田谷代田駅の目の前に店舗を構えるグリーンショップ「Hachi green & garden」。“1点もののHachiが見つかる宝箱のような店”をコンセプトに、観葉植物や作家物の鉢の販売、庭づくりのサポートや空間演出までを行う。tegusuではコンセプトやビジョンの整理からVIへの変換、ブランドストーリーの作成、ペーパーアイテム、サイン、WEBサイトのデザインを行った。
Hachi green & garden is a green shop located right in front of Setagaya-Daita Station. Based on the concept of "a treasure box where you can find a one-of-a-kind 'Hachi' (plant/pot)," the shop offers indoor plants, artisan-made pots, garden design support, and space styling. tegusu was involved in the project from the initial stages—organizing the concept and vision, translating them into a Visual Identity (VI), and crafting the brand story. We also handled the design of paper items, signage, and the website.
日本語で植物のための「鉢」と数字の「8」の両方を意味するHachiに着想し、ビジュアルアイデンティには八角形でさまざまな鉢を造形し、多種多様な植物の個性を表現した。
In Japanese, the word "Hachi" signifies both a "pot" for plants and the number "eight." Reflecting this dual meaning, the visual identity utilizes an octagonal shape that morphs into various "pot" forms, beautifully expressing the unique character and diversity of the plants.
Client : 株式会社まちなみ
Art Direction, Graphic Design, Concept : Masaomi Fujita / tegusu Inc.
Web Design, Graphic Design : Ryoko Miyoshi / tegusu Inc.
Web Design, Graphic Design : Ryoko Miyoshi / tegusu Inc.
Photography : Masashi Nakata
Web Development : Takuya Fukuda
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