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「plows」は、農業を営む傍ら、革靴や鞄などをオーダーメイドで手作りし販売している、菊地氏のブランドネーム。ブランドネームの提案やロゴマーク、名刺の制作を行った。「農業」と「革を用いた物作り」という、まったく異なる二つの営みを表す言葉として、新しい生活やビジネスの土壌を耕していけるようにという願いをこめ「plows」と名付けた。「耕す」という動詞を視覚的に表すものとして、鍬をシンボルとしている。
"plows" is used for the individual business name by Mr. Shingo Kikuchi who has been living on manual custom-made of leather shoes and bags while working for agriculture at the same time. I designed his business name logo and business card by naming it "plows" as being able to cultivate a new business soil through simultaneously achieving his two businesses. The business card has an embossing of hoe as symbolizing "plows".
Client:Plows
Art Direction & Design :Masaomi Fujita
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