SAVVINA

Savvina / CIプロジェクト（ベトナム）

ベトナムのホーチミンに拠点を置くライフスタイルブランド「Savvina」は、空間づくりや不動産事業をベースに、働く、住む、遊ぶ、などベトナムの生活全体に豊かさをもたらすことを目的に設立された企業です。tegusuではSavvinaのVIの構築やビジネスツールのデザインを行いました。「S」と「空間」をモチーフにミニマムに描かれたシンボルは、オフィスやレジデンスなどさまざまな空間を表すアイコンとして変換可能であり、Savvinaのサービス展開を見据えたデザインとなっています。

"Savvina" the lifestyle brand based in Ho Chi Minh City, Vietnam as an enterprise was established aiming to bring holistic affluence to Vietnamese lifestyle such as work, live and play based on space creation and real estate business. Savvina's VI structure and business tool design were performed at tegusu. The symbol depicted with a minimum motif of "S" and "space" is convertible as an icon to symbolize various spaces such as offices and residences, and is designed with Savvina's service development in mind.